Privacy Policy

Last Updated: August 2025

Our Commitment To Privacy

Your privacy is important to Smith & Keene (“S&K”, “our”, “we”, or “us”). We provide this privacy policy (“Policy”) to help you understand what information we collect and how it is used. This Policy explains our practices and the choices you can make about the way your information is collected and used.

This Policy covers S&K consumer-facing operations in the United States and applies to personal information S&K collects in various contexts including when you visit S&K website (“site”).

“Personal information” is any information that identifies or reasonably could be linked to a particular person or household. It includes things like email addresses, phone numbers, mailing addresses, payment card information, account numbers, and government-issued identification numbers. These are just examples and there are many other types of information that would be considered personal information.

S&K  site may contain links to external websites and social media pages. S&K does not assume responsibility and is not liable for the privacy practices of any external websites linked from our site. It is best practice to consult the privacy policy of any websites you visit.

By using our website, you signify your agreement to the collection, use, storage, treatment, and disclosure of your personal information in accordance with this Policy. If you do not agree with this Policy, do not use our website.

1. Notice of Monitoring
2. Information S&K Collects and Purpose for Collection.
3. Children’s Privacy.
4. Cookie Policy.
5. Video Privacy
6. Disclosure of Personal Information.
7. Links to Social Media and Third-Party Websites.
8. Storing and Securing Your Personal Information.
9. De-Identified (Anonymized) and Aggregate Data.
10. Privacy Rights.
11. Website Terms of Use.
12. Changes to This Policy.
13. How to Contact Us.

Notice of Monitoring

Please note that if you use the chat function on our website, all information you send and receive will be recorded.  If you do not wish for us to record this information, please do not use the chat function on our website. By using the chat function, you consent to S&K monitoring all communications.

Information S&K Collects and Purpose for Collection.

Information You Provide.

From time to time we automatically collect certain personal information directly from you, using online tracking technologies, through offline technologies, from social media platforms or otherwise when engaging with the website or when you otherwise correspond with us.

This information is collected for a number of purposes, as described in more detail below.

Performing Services:

• Communicating with You. To provide you with service confirmations and service updates, manage and maintain our business relationship with you, provide customer service, or otherwise communicate with you via text message, email, or by phone regarding your service requests, we may collect your name, product information, email, mailing and/or billing address, phone number, financial information, purchase or service history, communications preferences, the products or services that are of interest to you, web usage, email opens/clicks, contact history, recordings of your communications with us, and other information relevant to your products, services, or inquiries. We may also record your conversations with us when you communicate with our customer service.
• Processing Orders and Payments. When you schedule a service through our website, you provide information required to complete your transaction, including your name, phone number, mailing address, billing address, and marketing communications preferences.
• For Job Applicants Only – Job Applicant Data. We will collect your contact and professional information, including your resume with educational and work background, when you apply for a job with us. We may also request your Social Security Number or other government identifier, racial or ethnic origin, or other such personal information in connection with your job application.
• For Job Applicants Only – Background Data. We may collect background and criminal information, such as background checks, criminal convictions, and credit checks, when applicable. This also includes verification of academic credentials.

Market and Promote S&K Services:

• Marketing Communications. We or our third-party marketing partners may use personal information to market and promote our services including for the purpose of: sending marketing and advertising communications by email, text message or mail. We collect your name, mobile number, mailing address, email and communication preferences.
• Promotions. We may use your personal information when administering promotions. The personal information collected for these purposes include name, email address, mailing address, phone number, product information, and other similar contact data.
• Targeted Advertising. We may use your personal data to develop and display content and advertising (and work with third parties who do so) tailored to your interests or location and to measure its effectiveness.

Improve or Develop Services:

• Customer Service. We may collect personal information from you when you contact us for customer service support or questions. Specifically, we may collect your name, email address, phone number, address, and anything you may submit in your request, including free form messages, depending on the nature of your customer service inquiry and the requests you are making. To enhance the user experience, improve our website, or improve our services, you may choose to submit feedback or we may request that you provide us with feedback regarding the services you received or your interaction with us through our website or through customer service. Where we request feedback, we may ask for your name, email address, phone number, and opinion.
• Customer Satisfaction Surveys. To conduct surveys, market analysis, or other research about our website or services, we or our third party service providers may request that you complete a survey or participate in consumer research. We may request your name, email address, phone number, demographic information, and personal opinions.

Information Automatically Collected From Your Browser Or Device. 

This section describes the personal information which may be collected automatically from your browser or device. Where we collect information automatically, we generally do so through the use of cookies or other tracking technologies or through security and activity logs. For more information on our use of cookies and other tracking technologies, please review the Cookie Policy below.

Performing Services:

• Operating the Site. In order to operate the site, we may collect information automatically to ensure that the site functions properly and maintain the security of our site. We may collect IP address, activity logs, certain device information and browser information. We may also derive location information from your IP address.
• Communicating with You. When we communicate with you online, we may collect information automatically from your device or browser in order to operate the service, including IP address, device and browser information, and activity logs.

Prevent and Detect Harm or Abuse:

• Protection. We may use your personal data as part of our efforts to keep the website safe and secure and to protect others from harm or abuse, including: your IP address, browser and device characteristics, your computer or device’s operating system, device name, country, location, information about how and when you use the website and other technical information.

Market and Promote S&K Services:

• Targeted Marketing. We may combine information that we receive from your activities online with information about your past service history or interactions with us in order to personalize the advertisements or recommendations which we display.
• Advertising Analytics. For advertising analytics, we may collect computer and connection information such as usage details, statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing activity, history and your web log information.
• Website Use Analytics & Marketing. When you visit and use the website, we collect information automatically from your devices to evaluate and improve our website performance, as well as for marketing purposes. This includes your IP address, cookie IDs, device identifiers, information about how you use our website, preferences and trends, and service history.

Improve or Develop our Services:

• Improving the Website. We may use your personal data for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve the website, services, and your experience, including: device and usage information, such as your IP address, browser and device characteristics, operating system, referring URLs, device name, country, location, information about how and when you use the website and other technical information.

Information Collected from Third Parties.

We may use third party service providers to help us with our day-to-day business activities. Where we use third parties, they may share personal data about you with us.

Providing Services:

• Engaging with You on Social Media. If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Facebook) in connection with our website, we collect information that you share with us or that the social media platforms share with us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
• To Send System Generated Communications To You. We may use third parties to send you administrative information about services you have purchased. We may receive personal data about you from the third party, including name and email address.
• Process Transactions. We may use third parties to process all transactions. When you pay for a service, our third-party payment provider may share transaction information with us such as your name, email address, billing address, transaction information (i.e., amount of transaction, time of transaction, and transaction ID), payment method, financial information, phone number, and other information needed to process your transaction. For more information on how your personal data is processed by these third-party payment providers, please review their relevant privacy policies:

Market and Promote S&K Services:

• Targeted Advertising. We permit third parties to use tracking technologies on our website to help us evaluate website analytics, to help manage and display advertisements, to tailor advertisements to your interests. Some of these third parties use their technology to provide advertising about services tailored to your interests which may appear either on our website or on other websites. For more information about the use of third party cookies and tracking technologies on our website, please review our Cookie Policy.

Improve or Develop Services:

• Communicating Via Social Media. When you communicate with us or otherwise engage with us through the use of social media, such as Facebook, we may receive information related to your engagement with us via social media. Generally, we may receive information such as name, social media handle, and other information about your profile which you many have made public.

Other Uses of Personal Information

S&K may also use any of the personal information it collects or receives for the following business purposes:

• To Develop Our Website and Services. We may use your personal data to further develop our existing website and services, including artificial intelligence tools and features, or to develop and offer new services.
• To Respond to Legal Requests and Comply with Applicable Law. If we receive a subpoena, discovery request, or other legal request, we may need to review and evaluate your personal data and potentially provide your personal data in response to the request. We may also need to use your personal data as needed to comply with applicable laws and regulations.
• For Other Business Purposes. We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve the website, services, and your experience.

We use personal information for these purposes to comply with a legal obligation to which we are subject. Otherwise, the processing is based on our legitimate interest. When we rely on our legitimate interest, we will always assess whether your interests or fundamental rights and freedoms do not outweigh our interests.

Children’s Privacy.

Our website is not directed to children under the age of 16. We do not knowingly collect any personal information concerning or from children under the age of 16, except when consent is provided by a parent or guardian. If we learn that we have collected personal data from a child under 16 without parental consent, we will take steps to delete the information as soon as possible. We recommend that parents or legal guardians be involved in the online activities of their children in order to prevent the collection of their personal data without parental consent. If you believe that we have inadvertently collected personal data about your child, please contact us at [email protected] and we will promptly delete or de-identify this information.

Cookie Policy.

This cookie policy will give you information about:

• The different types of cookies
• The cookies that are required on our websites (Essential Cookies)
• The cookies that you can reject (Non-Essential Cookies)
• The cookies we use
• How to manage your cookie preferences

This section describes how S&K and third-party service providers use cookies and similar technologies to collect and store information when you visit our website. Like many companies, S&K and third-party service providers use certain technologies – cookies, web beacons, clear GIFs, tracking pixels, and similar technologies (collectively, “cookies”) – to collect information when you interact with our website and email communications. We also use third party service providers to present products and offers tailored to the preferences and interests demonstrated by your online activity over time. If you would like opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, you may visit the opt-out pages on the NAI website and DAA website. You understand that these opt-out mechanisms are maintained by third parties, not S&K. S&K is not responsible for, nor does it control these mechanisms of the third parties who choose to participate in these opt-out programs.

How do Cookies Work?

To understand how tracking technologies work, it is helpful to describe the types of technologies we use and what they are used for:

• Cookies – a “cookie” is a small text file that websites send to your computer, device, or other internet-connected tool you are using that contains data used by the website for its business purposes. There are two types of cookies: session cookies, and persistent cookies.
  • Session cookies make it easier for you to navigate the websites and expire and disappear from your device when you close your browser.
  • Persistent cookies remain longer and help in understanding how you use the websites, and enhance your user experience, and they stay on your device even after you close your device’s browser or end your session. Session cookies may remain on your hard drive for an extended period of time.
• Web Beacons – a “web beacon” or “pixel” is a tag used on a web browser or HTML email that records your activities when viewing the web page or email where it is placed.

Cookies are classified by their purpose:

• Essential – These cookies are required for the website to function. You cannot disable these. Nor do they require your consent. In particular:
  • Strictly Necessary cookies are cookies that are required for the operation of our website, such as to ensure security. Other necessary cookies allow us to provide features or services that you expressly request. These cookies do not require your consent and cannot be switched off (although in some cases you can change your requests). You can set your browser to block or alert you about these cookies, but some parts of our website may not work if you block these types of cookies.
  • Functional cookies are used to provide certain functionalities to you by recording your choices and settings regarding our Services, maintaining your preferences over time and recognizing you when you return to our website so that we can offer you a better experience on this website. We will only store and access functional cookies on your device if you consent to such storage and access. If you do not consent to these types of cookies, we will not be able to provide certain functionalities to you.
• Non-Essential – These cookies are used only for internal research on how we can improve our website for our users. These cookies simply assess how you interact with our website as an anonymous user (meaning the data gathered does not identify you personally).

Also, this data is not shared with any third parties or used for any other purpose. The anonymized statistics may be shared with contractors working on communication projects under a contract with S&K. However, you are free to refuse these types of cookies via the cookie banner you see when you first visit the site.

• Performance – Used to improve the performance of our website and to enhance your experience. Google Analytics automatically collects certain usage and performance data from our Website users. The information these cookies collect is aggregated and anonymous information, and we are never provided with your personal information from these cookies.
• Analytics – Help us understand how the website performs, how visitors interact with the site, and whether there may be technical issues. These cookies recognize and collect information about the number of visitors, the pages they view, how long they view pages and how they move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that visitors are easily finding what they are looking for. We will only store and access analytics cookies on your device if you consent to such storage and access. If you do not consent to these types of cookies, we will not be able to improve our website based on information from your visit.
• Targeted Advertising – Used to deliver advertising that is more relevant to you and your interests. May also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the Websites operator’s permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

Our website uses third party cookies. The difference between first party cookies and third party cookies relates to the control of the party who serves the tracking technology. First party cookies are cookies that are specific to the website that created them. Their use enables a website to operate an efficient service and to track the patterns of behavior of visitors to the website. Third party cookies, on the other hand, are placed on your device or served by a third party (i.e., not by S&K). While we may allow third parties access to the website to place these cookies on users’ devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party in accordance with their respective privacy policy. To learn more about the tracking technologies delivered on our website, please visit the cookie banner you see when you first visit the site and select “Customise” to adjust your consent preferences.

How Does S&K Use Cookies

We use cookies consistent with this Policy. For example, a cookie may be used to measure the effectiveness of our advertising and promotional communications, and gain information for marketing and advertising purposes, including by identifying the website from which a person was referred to S&K website and to track other websites visited by an individual.

Information gathered through usage of a cookie is not linked to any direct personal identifiers (e.g., your name or e-mail address), unless you become a customer of S&K. Once you submit personal information on our website (e.g., by signing up to receive information from us) we may link such personal information with data associated with your visit(s) to our website.

Cookies We Use: We use the following “cookies on our websites in connection with some of the functionalities described above.

The content of a cookie is limited to an identification number. Name, IP-address or other information regarding your true identity is only collected to the extent necessary for the operation of the functionality cookies (i.e., in connection with the log-in function).

Third-Party Analytics. Our website uses third-party web analytics services that uses cookies, to help the website analyze how users use the website. The information that is collected about your use of the website will be de-identified or pseudonymized by the third-party analytics provider (Google) for the purpose of evaluating your use of the site, compiling reports on website activity and providing other services relating to website activity and internet usage. The third-party analytics providers that S&K uses will not link your IP address with any other data held by them about you. Information collected by us through use of third-party analytics includes: number of visitors, referring URLs, and pages visited.

For further information, please see Google Analytics’ sites:

• Google Analytics’ use of cookies.
• Google’s Privacy Overview for Google Analytics.

Managing Cookies and Withdrawing Consent

We will obtain your opt-in consent to the use of the non-essential cookies and other tracking technologies on this website when you first access the website and if we introduce any new cookies to the website, unless they are essential cookies, in which case your consent is not required. When you visit this website, a pop up will appear to inform you about our use of such cookies. You can then consent by clicking on “Accept All”, or you may refuse cookies (except necessary cookies) by clicking on “Reject All”. You may alternatively click “Customise” and decide the categories of cookies that you wish to accept, and the cookies you wish to reject by toggling them on or off.

You may withdraw your consent at any time with effect for the future.

If you deny cookies, we will not set those cookies on your device, except essential cookies and a cookie to remember that you don’t want any cookies set when you visit this website.

If you do not want to have cookies placed on your device, many of them offer ways to opt-out. You may refuse the use of cookies by selecting the appropriate settings on your browser to decline cookies. You may also delete existing cookies through your browser and the cookies window including the link to the cookie manager appears again.

Cookies and Browser Settings. You can disable cookies by changing your website browser settings to reject cookies. How to do this will depend on the browser you use. Rejecting cookies will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new cookie in a variety of ways. Please visit the following websites to learn more (depending on the browser you use):

• Firefox, Microsoft Edge, Internet Explorer, Google Chrome and Safari.

Please note, if you disable cookies, you may not be able to use the full functionality of our website. In particular, you may have limited access to some areas or be transitioned to a different experience.

You may also disable JavaScript at any time. Please remember: some features of our website may not function properly unless cookies and JavaScript are enabled, and some areas of our website may not function at all.

You may choose to delete cookies placed on your device and to block new third-party cookies from being placed by using your internet browser’s privacy and security settings. In addition, you may opt out of our sharing your personal information for targeted advertising purposes by selecting “Reject All” on the privacy pop-up that shows when you land on the site. If you do this, however, you may have to manually adjust some preferences every time you visit this website. All modern browsers allow you to change your cookie settings, typically by going to the ‘options’ or ‘preferences’ menu of your browser. Use the ‘Help’ option in your browser for more details.

Blocking all cookies (including necessary cookies) will have a negative impact upon the usability of many websites, including ours. If you block necessary cookies, you may not be able to use all the features on this website. You can also delete cookies already stored on your computer. However, deleting cookies might have a negative impact on the usability of many websites, including ours.

To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

Do-Not Track Features

Many web browsers and some mobile operating systems and mobile applications include a “do-not-track” feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing do-not-track signals has been finalized and, as such, we do not currently respond to do not track browser signals or any other mechanism that automatically communicates your choice not to be tracked online. We will update this Policy if that changes in the future. These features are not an alternative to the settings you choose in our cookie banner.

Video Privacy

Some pages of the website include videos hosted on Vimeo and YouTube. If you enable this setting, the video sharing platform may collect information about your viewing for analytics and advertising purposes.

Disclosure of Personal Information.

The website may share your personal data with the following categories of third-parties for one or more of purposes such as contacting and corresponding with you, responding to your inquiries, improving our website, targeted advertising, offering services you request, or other purposes as described above and if there is a legal basis:

• Service Providers (or Processors). Subject to written agreement S&K partners with certain service providers to process your personal data consistent with our instructions, including:
  1. Marketing service providers (such as sending emails or text messages, delivering advertisements, facilitating customer service reviews);
  2. SMS and other messaging service providers;
  3. Website analytics providers;
• Marketing and Advertising Partners. In addition, where by permitted by law, and this Policy, we may share your personal data with the following types of Marketing and Advertising Partners:
  • Advertising, direct marketing, and lead generation providers;
  • Social media site advertising providers;
  • Targeted advertising platforms.
• As Legally Required. Where we believe it necessary and appropriate to do so, we may share your personal data with: law enforcement; government agencies or regulators; courts; parties to legal proceedings in which a subpoena or legal request has been propounded to which such information would be responsive. In those circumstances we will make reasonable efforts to disclose only that information is relevant to the reason for disclosure and to protect the privacy of such information to the extent reasonably possible.
• Business Partners. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Links to Social Media and Third-Party Websites.

Our website may include links to social media and third-party websites. These third-party sites have their own privacy policies and terms of use and are not controlled by this Policy or the terms of our website’s disclaimer. You should carefully review any terms, conditions and policies of such third-party sites before visiting them or supplying them with any personal information. If you follow a link to any third-party site, any information you provide that site will be governed by its own terms of use and privacy policy and not this Policy.

We are not responsible for the privacy or security of any information you provide to a third-party website or the information practices used by any third-party site, including links to any third-party site from the website. We make no representations, express or implied, concerning the accuracy, privacy, safety, security or the information practices of any third-party site. The inclusion of a link to a third-party site on our website does not constitute any type of endorsement of the linked site by us. We are not responsible for any loss or damage you may sustain resulting from your use of any third-party website or any information you share with a third-party website.

Storing and Securing Your Personal Information.

We will only keep your personal data for as long as it is necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (such as business records, tax, accounting or other legal requirements). In determining data retention periods, we take into consideration the applicable law, contractual obligations, and your expectations.

When there is/are an indication(s) of potential legal claim(s) or liability, the retention period will be extended accordingly.

When we have no ongoing legitimate business need to process your personal data, i.e. when we no longer have a legal basis in accordance with applicable law, we will either delete or anonymize it and we will make such determination based on applicable laws. When the processing of personal data is based on your consent, the data will be stored for as long as there is valid consent for the processing.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal data we collect, receive, use, or store, including measures designed to protect data transferred to different countries for use or processing in accordance with this Policy. We will do our best to protect your personal data taking into account the state of art, the cost of implementation and the nature, scope, context and purposes of processing as well as the risks of varying likelihood and severity for your rights and freedoms posed by the processing. You should however access the website within a secure environment. If you believe your account has been compromised or you suspect any type of data breach, please contact us at [email protected]

De-Identified (Anonymized) and Aggregate Data.

The website may de-identify (also referred to as “anonymize”) and aggregate data for its business purposes, including but not limited to, improving the products and features of its services, maintaining the security and integrity of its systems, for analytics, and other legitimate business purposes. “De-identified Data” means information that cannot reasonably be used to infer information about, or otherwise be linked to a particular data subject. De-identified Data includes anonymized data and is no longer “personal data” under applicable data protection laws. Where we process De-identified Data, we commit to maintain and use the information in de-identified form and not attempt to reidentify the information, except where permitted by law. We may disclose De-identified Data to third parties who commit themselves to maintaining these same standards for any business purpose.

Privacy Rights.

Some privacy laws require that we disclose the privacy rights that you may have regarding your personal information. We have defined the various rights below.

For all personal information that we collect about you, you may have the following rights or choices that we will accommodate where your requests meet legal and regulatory requirements and do not risk making our other data less secure or changing our other data. You may also designate an authorized agent to make a request on your behalf.

Right to access — The right for a consumer to access from a business/data controller the information or categories of information collected about a consumer, the information or categories of information shared with third parties, or the specific third parties or categories of third parties to which the information was shared; or, some combination of similar information.

Right to correct — The right for a consumer to request that incorrect or outdated personal information be corrected but not deleted.

Right to delete — The right for a consumer to request deletion of personal information about the consumer under certain conditions.

Right to opt out of certain processing — The right for a consumer to restrict a business’s ability to process personal information about the consumer.

Right to portability — The right for a consumer to request personal information about the consumer be disclosed in a common file format.

Right to opt-out of sales — The right for a consumer to opt out of the sale of personal information about the consumer to third parties.

Right to opt in for sensitive data processing — The right for a consumer to opt in before a business can process their sensitive data.

Right against automated decision making — A prohibition against a business making decisions about a consumer based solely on an automated process without human input.

Right to appeal — where a controller declines to take action regarding a consumer’s request to exercise any privacy right, the controller must allow the consumer to appeal the decision and provide instructions on how they may request an appeal.

In addition, a business may not treat a consumer who exercises a consumer right differently than a consumer who does not exercise a right.

Website Terms of Use.

The Website Terms of Use governing your use of the website contains important provisions disclaiming and excluding our liability and the liability of others regarding your use of the website and provisions determining the applicable law and exclusive jurisdiction for the resolution of any disputes regarding your use of the website. Each of those provisions also applies to any disputes that may arise in relation to this Policy and the collection, use and disclosure of your personal information, and are of the same force and effect as if they had been reproduced directly in this Policy.

Changes to This Policy.

We reserve the right to change or update this Policy from time to time. The updated version will be indicated by the “Last Updated” date and the updated version will be effective as soon as it is accessible. If we make any material changes to the Policy, we will update the Policy on our website prior to the changes becoming effective.  The collection, use, and disclosure of your personal information by us will be governed by the version of this Policy in effect at that time. New versions of this Policy will be posted on this page of our website. We encourage you to check the Policy from time to time. Your continued use of the website will signify that you agree to the collection, use, and disclosure of your personal information in accordance with the changed policy.

How to Contact Us.

If you have any questions regarding this Policy or our privacy practices, or the privacy policy and practices of our domestic providers, you can contact us at [email protected] or by calling our Customer Support line at 757-231-7571

If you contact us by email, you should be aware that email transmissions might not be secure. Information you send by email could be viewed in transit by a third party. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during transmission.